Services & Solutions
As publisher of Bambino Goodies, a site that tracks down cool stuff for kids with over 80K unique visitors a month, I work with a vast amount of online retailers, designers, and brands over the course of each year. I have a great deal of professional insight as to why some sites work in terms of aesthetic appeal, product mix, pricing, packaging, technical and SEO and why some don’t. If you’re looking to appeal to design and style conscious parents and want to ensure that you deliver virtual footfall through your online premises, it’s important to get your storefront and shopfloor delivering the right messages.
Site Audit – Starting with a fact-finding questionnaire, I gather key information on your site (design, user interface etc), ethos, brand ideals, marketing activity, objectives and any queries you have across these areas. Feedback can be on a standalone basis or comparative with competitors.There are various options of detail available in terms of feedback, plus objectives, problems areas to tackle, and solutions can be provided.
Selling Product With Words – Many retailers leave a lot of critical information off the table in their product descriptions on their site. If you’d like to find out the key mistakes that are consistently made that not only stop you from converting browsers into sales but impact on your search engine results as well as advice on how to write engaging product descriptions that leave visitors hungry to purchase instead of hungry for further information, there are a variety of solutions to suit your budget including copywriters who can breathe life into your product descriptions.
Brand Reports (kids 0-5): From what’s hot, to emerging British brands, unsung heroes, which Scandi brands to stick with, where shake ups need to happen, brands to distinguish yourself with, strong brand mixes, style at great value, strengths and weaknesses, whose trying to break into the UK, individual reports to a specific brief can be created plus quarterly reports will be available.
Trend Reports (kids (0-5): Quarterly trend reports and emerging trends to help with buying.
Blogging – I have a team of highly skilled and respected writers that can fill up your website with great copy across key pages such as your About, FAQ, product pages, category pages, brand pages etc as well as producing content for a company blog. Services within this include coming up with a starter strategy for engaging content to appear on social media profiles such as Twitter and Facebook as well as email newsletters that command a higher open rate.
Other services include: Workshops on blogging, ebook strategy for winning more users/readers/customers or for creating a whole new revenue stream, understanding online advertising and making money online, and creating valuable relationships with bloggers.