I’m going to be on the panel at PR & The Media as an ‘Independent Blogger’. It’s a one-day conference produced by Haymarket’s PR Week, the industry B2B magazine for public relations professionals. Billed as an opportunity to learn how to ‘adapt and survive in today’s flooded and changing media landscape’, there’ll be delegates from major brands like Nintendo, Barclaycard, and Cadbury as well as senior representatives from the likes of The Guardian, Sky News, The Sun, The Mirror, ITV etc.
The big question of the day is: What makes different media professionals tick?
I’ll be talking about how bloggers want to be pitched, to including trying to explain how I’d ideally like to be worked with. From painting a picture of what a day looks like for a blogger and what some of our challenges may be, to stuff that they can do to make our lives easier, how to grab our attention with relevant stories and why some pitches don’t cut it, I’ll be the representative for blogging as a ‘media channel’ and other reps from other channels will provide their own insight, and then we’ll also deal with Q&As.
I’ve been talking to PRs and bloggers from all sorts of backgrounds over the past few weeks in the run up to the event and I’ve had some really interesting and at times, somewhat controversial feedback from both sides. I’ll certainly be in the hot seat and will be finding ways to share this feedback and suggestions.
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